Emotion and Story
April 27th, 2009 | Published in Process
I posted all last week about the book “Made to Stick” and what it means for the material I am writing for my site.
I’m going to finish up my discussion by talking about the last two chapters today – Emotion and Story.
Emotion is easy because people get worked up about economic issues. Money and work are key parts of people’s lives. Losing a job or the risk of losing a job can be very upsetting. The only trick for engaging emotion on economics issues is to ensure that people feel that something can be done. If people feel that a situation is hopeless, they can just give up altogether.
The story part is a little tricky. I think my strategy on story is going to be to try to get people to imagine themselves in the situations I am describing. I will try to add more detail so that the reader can visualize the situation.
I’ve gone through the six chapters in the book now. It’s easy to remember the chapters because the first letters of the chapter titles are the first 6 letters of the word “success”. Simple, Unexpected, Concrete, Credible, Emotional, Story.
